LATEST BLOG

Developing a Brand Communication Strategy

In its simplest terms, marketing is the communication bridge between your target audience and your brand. So once you’ve taken the critical first step and nailed down what you stand for as a brand, you then need to determine how you want to engage with your target market.

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5 Rules for Building a Brand

Before all is said and done, and you’re about to layout a roadmap for your brand, I believe there are five rules in building a brand you should know and, hopefully, follow. I’ve listed them in order of importance, as follows, and while the rules are relevant for any-size company, I’ve written them from the

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Consumer Research: Finding Your Customers

At Digikaps, our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key decision-makers and influencers are on the same page (often more difficult than you’d think).

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How to Craft a Brand Story

I once went to a speech given by the then-CEO of P&G, and he said something that I knew instinctively was true, and I’ve followed his advice ever since: Every brand has a story, and it’s your responsibility as the head of a company or marketing director, to tell it. Every Brand Tells a Story

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